We created a digital brand guide to provide a framework for designers and developers to collaborate and ensure that consistency within the different products are aligned. Prisma was designed with the triangular shapes that are reminiscent of a prism. The fluid lines signify movement and dynamism of the new design system which empowers the digital products.
Role: Art Director/Lead Visual Designer | IBM iX
Team: Hadrien Enlart, Vidit Gupta, Raisah Samawe, Gary Lim, Russel Chew, Loren Lim, Roseline Li
